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This study is an exploration of the shift from standard definition (SDTV) to high-definition (HDTV) on television newscasts in the United States. This paper examines how this major historic shift affected the thinking, behavior, and trends of female newscasters when using makeup to see what themes arose. Despite the ubiquity of female newscasters, academic research into the influence of HD broadcasting and makeup appearance is limited. Due to this lack of information, the present study provides a cultural approach to examining historical information about this switch. News West 9 broadcasted in Midland-Odessa and interviews to a female newscaster, a news director, and a makeup artist who experienced this shift are utilized to address the historical issues facing high-definition broadcasting during this time.

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Paola Andrea Albarran (United States of America)
West Texas A&M University (United States of America) 3190
Paola Albarran is the main anchor, executive producer and manager for KEYU Telemundo in Amarillo, TX. She is also a professor in the Department of Communication at West Texas A&M University. Paola joined KEYU in August of 2010 as an intern/multimedia journalist. After 11 months into her journalism career, Paola took on a new role as news anchor. In August of 2013, she was promoted to be the manager of the news team for Telemundo Amarillo. Paola has also been working as a college professor since 2011 at West Texas A&M University, where she combines her love for Communication Studies and Media Communication. Paola has taught a variety of classes including Communication Studies, Fundamentals of Communication, Public Speaking, and Communication Theory. Paola was born and raised in Bogota, Colombia and started her journalism career at the age of 17 years old when she became a reporter for Channel 13. She graduated from Universidad Sergio Arboleda with a bachelor’s degree in journalism and Mass Media. In 2009, just after graduating, she traveled to the United States and took ESL classes in Canyon, TX. Thanks to her tenacity and determination, she was accepted to do a M.A. in Communications at West Texas A&M University, where she graduated. Recently, she obtained her Doctor of Philosophy in Communication from Regent University. Paola loves both of her jobs. She enjoys travelling, reading, going to boxing classes, and eating a healthy meal with her loved ones. The most interesting places she has visited are Egypt and Israel, but she now dreams of going to Australia.
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